Whoopi Goldberg’s latest business venture in the cannabis industry is one that has a very personal backstory.
The View cohost will launch her cannabis brand, Emma & Clyde, on July 20 in select stores.
“Cannabis is probably the greatest medicine on the planet that everybody can have,” Whoopi, 68, told Forbes on Wednesday, June 26. “For people like me, it was always used to stop the [menstrual] cramps – and the side hustle of that is that it was fun, it made you laugh and stuff.”
Goldberg is an advocate of medicine that feels good. Why should medicating feel uncomfortable? Why does it have to feel like a hard pill to swallow – literally? “We know that’s wrong.
And people say, ‘Well, that’s just anecdotal.’ But it’s not anecdotal. Everybody you talk to would tell you that medicine doesn’t have to be horrifying.
Especially when it’s herbal, when it’s growing out of the ground and doesn’t need an additive, which means it can stay reasonably priced for people to go pick it up,” she voices.
She opened up about deciding to name the brand Emma & Clyde, after her late mom, Emma Harris, and brother Clyde K. Johnson.
“Emma & Clyde is named after my family because my mother used cannabis for medicinal purposes. And my brother liked the recreational. They are two people that represent weed as it stands in the real world,” the Sister Act star told the outlet.
The EGOT winner also recalled the days where she used to smoke with her brother when it was still taboo.
“My brother and I used to smoke in the days when it was just something that you could do under the tree in the backyard when nobody could see you,” Whoopi said. “And I know that he would love this idea that you can go and get what you need medicinally. You can go and get what you need recreationally.”
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