By Seth Godin
1. Ditch the Commodity Trap: Don’t settle for being easily replaceable. Instead, cultivate unique skills, embrace creativity, and become a “linchpin” – someone who holds the organization together through their irreplaceable talent and contribution.
2. Find Your Tribe: Connect with passionate individuals who share your values and interests. This supportive community will provide inspiration, collaboration opportunities, and fuel your own journey of becoming indispensable.
3. Create Art, Not Junk: Contribute work that is meaningful, authentic, and adds value to the world. Avoid producing mere “junk” – generic, mass-produced content that fails to resonate. Focus on your unique perspective and create art that matters.
4. Make Shipping Optional: Don’t wait for permission to share your ideas and creations. Utilize the internet and other tools to directly reach your audience and bypass traditional gatekeepers.
5. The Gift Economy: Shift your focus from transactions to offering valuable gifts. Share your knowledge, time, and expertise freely, building trust and goodwill that ultimately lead to success.
6. Reject “Shoulds”: Don’t let societal expectations and other people’s opinions dictate your path. Instead, focus on what sparks your passion and aligns with your true self. Embrace your individuality and pursue your own definition of success.
7. Be a Paradox: Don’t be afraid to stand out from the crowd. Embrace your unique quirks and challenge the status quo. This originality and independence will differentiate you and make you indispensable.
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