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The ambassadorship comes over a year after Kardashian said she was “re-evaluating” her relationship with Balenciaga following the house’s 2022 holiday ad scandal
Kim Kardashian is officially a Balenciaga brand ambassador.
On Monday, the luxury fashion house tapped Kardashian, 43, to be an ambassador, and on Tuesday, the reality TV personality starred in her first campaign in the new role — from the comfort of her own closet.
The Kardashian Star fronted the brand’s Closet Campaign, a celebration of the return of the brand’s iconic Le City Bag, which first hit shelves over two decades ago in 2000.
Lensed by the fashion photography duo Inez and Vinoodh, the campaign also features Nicola Peltz, Roh Yoon-Seo, Paloma Elsesser, Patricia Field and Devon Lee Carlson, each of whom poses in a “museum-like” closet designed to exhibit a collection of their “coveted personal objects,” per the brand.
She told her crew that she thought she had about 130 purses in all, then she proceeded to count them all as she spun around in the center of the room.
The reality TV maven said she had 128 and was close to the right number, then was thrilled when she realized that she had a black model in her hand that she had not yet counted, bringing the grand total to 129.
‘I was only one off,’ she cooed as she seemed to be in a happy mood for her ‘closet campaign’ with the Paris-based brand that was launched over 100 years ago in Spain
Kardashian cements her personal relationship with the brand by, rather than posing on a curated set, starring in the campaign from her own closet — where her coveted possessions happen to be 129 Balenciaga bags.
Peoplesmind
