10 lessons from the book The Ultimate Marketing Engine

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5 Steps to Ridiculously Consistent Growth” by John Jantsch:

1. Strategy must come before tactics. Before you start throwing money at marketing campaigns, you need to have a clear strategy in place. This strategy should define your target audience, your value proposition, and your messaging.

2. Focus on narrow-targeting. Don’t try to market to everyone. Instead, focus on a narrow group of people who are most likely to be interested in your product or service. This will allow you to create more targeted and effective marketing campaigns.

3. Nobody wants what you sell. People don’t buy products or services; they buy solutions to their problems. So, instead of focusing on your product or service, focus on the benefits it provides to your customers.

4. Use story and narrative as the voice of strategy. People love stories. Use storytelling to make your marketing more engaging and memorable.

5. Construct the perfect customer journey. Map out the different steps your customers take from the time they first become aware of your brand to the time they become a customer. This will help you identify opportunities to improve your marketing and sales processes.

6. Grow your business with your customers. Your existing customers are your best source of new business. Make sure you are nurturing your relationships with your customers and encouraging them to refer you to their friends and family.

7. Marketing is a process, not a project. Marketing is an ongoing process that requires constant attention and refinement. There is no “set it and forget it” approach to marketing.

8. Measure everything. Data is your friend. Track your marketing results so you can see what’s working and what’s not. This will help you make better decisions about your marketing investments.

9. Marketing is not a one-size-fits-all solution. What works for one business may not work for another. Experiment with different marketing channels and tactics to find what works best for your business.

10. Marketing is an investment, not an expense. Don’t think of marketing as a cost; think of it as an investment in your business’s future growth.

These 10 lessons can help you create a marketing engine that drives consistent and sustainable growth for your business.
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