TikTok star Peller has revealed the unconventional strategy behind his rise to fame: intentionally speaking “bad English” to capture attention. In a candid statement, Peller admitted that when he began creating content with perfect English, his views barely reached 10, with half of them coming from family members.
However, once he started going live with deliberate English mistakes, his views surged to over 2,000 per session. Peller explained, “If you want to make it in Nigeria, you have to act like a dull person. They will give you attention for being dull.”
Despite his online persona, Peller is fluent in proper English. His decision to “play dumb” is a calculated move, capitalizing on the type of content that resonates with his audience. By improving on his comedic use of “bad English,” Peller has turned himself into a household name, proving his sharp understanding of the Nigerian social media landscape.
His strategy highlights how creators can adapt to their environment, using creativity and insight to stand out in the crowded digital space. Peller’s success is a testament to the power of knowing your audience and giving them what they find entertaining.
Peoplesmind
