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Kenya ranks first globally, with users spending an average of 3 hours and 43 minutes daily on social media.
Nigeria ranks fifth worldwide with 3 hours and 23 minutes daily, while other African and South American countries, such as South Africa (3:37), Brazil (3:34), and Colombia (3:22), also rank in the top ten.
Kenya, South Africa, Brazil, the Philippines, and Nigeria are the top five countries for daily social media usage.
European countries like Portugal (2:23), Romania (2:20), and Italy (2:17) record lower daily averages, showing regional differences in social media engagement.
Countries like Thailand (2:30), Ghana (2:43), and Egypt (2:41) report lower daily averages compared to top-ranking nations.
Peoplesmind
