This year’s Miss Universe 2024 winner will be the first to wear the Filipino-crafted crown made by international brand Jewelmer.
The brand announced its new project via an Instagram post on Wednesday.
“Jewelmer makes history with the first Filipino-crafted crown for Miss Universe. Countless hands have contributed to this masterpiece — from Jewelmer’s dedicated pearl farmers to the Filipino master craftsmen — making it a striking emblem of the magic that transpires when man works in harmony with nature,” the brand wrote on its Instagram post.
Jewelmer is renowned for its South Sea pearls. The brand was established in 1979 by a French pearl farmer and a Filipino entrepreneur.
The brand’s chief executive officer, Jacques Christophe Branellac, posted about the company’s feat in his Instagram account.
“From Palawan to the Universe! Off we go to Mexico City to launch the new crown of Ms Universe by @jewelmer ! First time for the Universe to have a crown made in the Philippines adorned by our national gem, the golden south sea pearl! Para sa bayan!” Branellac wrote on Instagram.
Jewelmer and the Miss Universe Philippines organization have had a long history together as the local edition’s pearl sponsor in 2022, with then-candidate Celeste Cortesi as the first to wear the La Mer en Majesté crown. It has since been passed on to her successors, including the 2024 Filipina bet Chelsea Manalo.
Peoplesmind
