Facebook is striving to regain the attention of Gen Z users by repositioning itself as a resource for young people navigating adulthood. Recently, the platform introduced a redesign that focuses on delivering content and features that resonate with younger audiences.
This includes an aggregation of local content and recommendations, AI-driven responses to common questions in Facebook groups, and the ability for non-Facebook users to RSVP to events. As the platform marks its 20th anniversary, it has seen a decline in popularity among teens, prompting Meta, Facebook’s parent company, to leverage its community-centric features like Facebook Marketplace and groups, which are still popular among young adults.
Tom Alison, head of Facebook, emphasized that the company’s recent product strategy is driven by two primary factors: understanding the needs of young adults aged 18 to 29 and leveraging advancements in AI technology. The redesign includes a new “Local” tab to showcase activities and recommendations, a “Weekly” and “Weekend Digest” feature for local event recommendations, and a dedicated “Video” tab for short-form content, resembling platforms like TikTok and Instagram.
Despite competition, many Gen Z users appreciate Facebook for its community aspects, viewing it as a space to connect with others who share their interests.
While they may use other platforms for broader social interactions, Facebook serves as a “tight-knit” community for many, helping them find resources like roommates or items for their homes.
Meta recognizes that engaging younger users is crucial for the platform’s future and aims to evolve to meet their needs.
Peoplesmind
