Entertainment mogul and founder of Mavin Records, Collins Ajereh, better known as Don Jazzy, has signed popular Nigerian comedians, Lawal Michael Nasiru Bolaji, popularly called Nasboi, and Samuel Animashaun Perry, professionally identified as Broda Shaggi, to the label in an endorsement deal.
The duo will be producing entertaining content to promote new music releases from the Mavin label. The strategic move by Don Jazzy aims to leverage the comedians’ large followings to amplify the label’s music releases. Fans can expect to see hilarious collaborations and skits featuring both comedians.
Renowned for his spot-on imitation of the music icon, Davido, earning him the nickname ‘Low Budget OBO’, Nasboi’s journey in the entertainment industry began with a passion for music, but despite numerous attempts, he couldn’t break into the industry. However, his pivot to creating short comedy skits on Instagram changed the game.
His breakthrough came when he posted a video mimicking Davido’s distinctive voice. The video quickly went viral, with social media influencers like Tunde Ednut sharing it widely, catapulting him into the limelight.
single, Umbrella, since its release on November 24, 2023, has proven to be a sensation, dominating charts on Shazam in Nigeria and Ghana, securing a Top 6 position on Apple Music, and claiming another sixth spot on Spotify with over 20 million streams across different music platforms.
Peoplesmind