Five Steps for Booking Gigs, Getting Paid, and Building Your Platform by Grant Baldwin
1. Hone your message and know exactly who it’s for. Before you start booking gigs, it’s important to have a clear and concise message that you can deliver to your audience. Who are you speaking to? What do you want them to learn or take away from your presentation? Once you know your target audience and your core message, you can start to tailor your speaking engagements to their specific needs and interests.
2. Prepare thoroughly to help your next speech move an audience to action. A great speech is not just about delivering a message; it’s about connecting with your audience and inspiring them to take action. This requires careful preparation, including researching your audience, crafting a compelling narrative, and practicing your delivery.
3. Establish yourself as an in-demand expert. In order to get booked as a speaker, you need to establish yourself as an expert in your field. This can be done by writing articles, giving free talks, or participating in industry events. The more visibility you have, the more likely you are to attract speaking opportunities.
4. Take practical steps to find and book paid speaking gigs. There are a number of ways to find paid speaking gigs, including online directories, speaker bureaus, and networking events. Once you’ve identified potential opportunities, you need to reach out to the organizers and pitch your speaking proposal.
5. Know when it’s time to grow your impact and income. As you become more established as a speaker, you may find that you need to start charging higher fees. This is perfectly fine, as long as you are providing value to your audience. The more you charge, the more you can invest in your speaking business and grow your impact.
I hope you find these lessons helpful.
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